Search giant Google has reportedly added an ad-feature to
its Maps service, allowing users to quickly call, save or share
the particular location searched for.
According to tech-site Mashable, Google will show ads when
a user performs a search on its apps for iPhone, iPad and
Android.
If a user searches for a particular store in Brooklyn, an ad
may appear as a small white banner at the bottom of the
screen and when the user clicks upon it, information related
to address, working hours, reviews, call button, etc. will be
displayed.
The report said that advertisers are charged on a cost-per-
click basis when a user first clicks on the bottom banner and
again if a user asks for directions, calls the business or clicks
on the link to the business' website.
Product manager of Google Maps, Salahuddin Choudhary
said that advertisers will be charged a maximum of two
clicks
per impression, while announcing the new service which is
expected to boost the ad revenue that the company pulls
from mobile search, the report added.
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